There will hardly be any sector in the Corona Pandemic which has not been affected. COVID-19 shook the economy of the whole world. No business, whether small-scale or large scale, has been able to escape the grip of COVID-19.
In such times, the businesses that proactively transformed themselves by understanding the flow of time and the needs of customers, survived well.
At the same time, some businesses could not save themselves from the wrath of the pandemic and either went into a loss or disappeared. Although this condition of the business is attributed to the pandemic, but to some extent our business strategies and lack of foresight is also responsible for it.
Every trouble brings with it a way out of woe. Every bad time brings with it an opportunity to try something new. However, it is recommended to have patience and to find the plausibility. Those who see room to manoeuvre in troubles overcome bad times precociously. But those who miss these opportunities get drowned in troubles. It depends on your thinking and attitude- how you face the problems.
One such sector that has been hit the hardest by the pandemic is the retail business, especially the unorganized retail segment.
Here we will discuss the obstructions the retail business is going through and what are their solutions.
In today’s changing environment, where technology has reached every corner of the world, businesses need to abandon the old tottering ways and adopt new futuristic technology. Today, where everything is available online and due to the pandemic, people want to shop from home; it’s pragmatic for retailers to change their business practices. Not changing our ways with changing times, will leave us behind with disappointment and failure in our hand.
Challenges in Retail Business and their Solutions
1. How to attract Customers?
In this competitive era, a lot of options are available for the customers. In such a situation, there is a big challenge: how do we attract customers to our items? People would like to get goods from where they are being dealt with according to their needs.
To attract customers, retailers need to update their business and connect with online technology. With this, they will be able to fulfil every demand of the customers given today’s time.
2. Abscond from Conventional Marketing
Nowadays with technology, the way of promoting things has also changed. Customers are drawn to such items and businesses that have been customized and showcased according to their needs.
Retailers who are still engaged in marketing in the old conventional ways are missing a large group of customers. Instead of traditional marketing, there is a need to invent new ways to attract customers.
It is also important to choose new mediums for marketing because today’s customer spends more time on social media and net than on TV, Newspaper.
3. How to Retain Customer?
Along with creating new customers, retaining old customers is also a big challenge. With the help of marketing, it is easy to create new customers, but we cannot ignore the old ones either. By retaining them we can convert our end users into lifetime clients.
Taking feedback from old clientele from time to time, informing them about new services and products, providing some schemes and discounts to them are some ways we can retain our end users.
Apart from this, the quality of the product and our handling also plays an important role in retaining the customers.
4. Supply Chain Management
Another big challenge is the supply of products. For this, we must be aware of the technology. We have to develop a system for the delivery of online orders so that the right products can be supplied to the customers on time. By adopting technology, we can create a well-managed supply chain system.
5. Adopt Contactless Payment Services.
In this pandemic era, contactless payment services have been adopted by most people. Instead of paying in cash, people prefer to pay through cards or other e-banking options.
In such a situation, if the retailers are not providing this facility, then somewhere they lose their clientele. In such a situation, when more and more people are leaning towards digital banking, we will be responsible for the loss in business by not calling it into play.
6. Meet the Expectations of Customers
In today’s time, customers anticipate getting all the facilities at their doorstep. They do not like to go out for goods and services, no matter how big or small. Even they need all the options at home.
If the retailers ignore this demand then it’s surely a big loss for their business. All kinds of facilities, options, scheme, product/services details, price, catalogue, delivery options, payment options, and customer care etc. as much as we can provide them online, the more we can attract the customer towards us. By developing such a system, we can provide everything to not one but to hundreds of customers on a single platform. There is no doubt that this technology will help take our business far and wide.
Apart from these challenges, there are other factors too, that affect our business. We have a huge population of youth in our country who believe in online shopping. Urbanization is also a big reason more and more people are becoming tech-savvy and looking for online options. Apart from this, people who shop offline also rely more on plastic money.
Overall, by adopting new effective technologies, you can not only keep your retail business on in the market, but you can also fulfil the dream of moving forward.